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Users will soon have a new feature that allows them to reduce the volume of AI-created content appearing in their feeds. This move comes as the service revealed that it currently hosts over 1 thousand million AI videos.

Testing and Rollout

The new functionality is in a pilot phase over the next few weeks before a global launch. This development comes amid a surge in content created by AI, driven by recent content generation software.

The Broader AI Trend

Studies have shown that nearly one in 10 of the most rapidly expanding channels on a competing service only show content made by AI. A significant portion of this output is considered low-quality AI content, a term for inferior, bulk-generated content that is often absurd or surreal.

Based on user feedback that a lot of users like content made with AI tools, ranging from AI artwork to educational videos, and we aim to provide users the power to increase or decrease of that, based on their own likes,” stated a platform representative.

Scale of AI Content

The service announced that there are currently over a billion videos on its service identified as made with AI. Overall, over 100 m pieces of content are submitted to the service daily, making AI-generated material a relatively small portion of its complete catalog.

Customizing Your Feed

Users will be in a position to reduce or increase the level of AI-generated videos they see by opening the content preference option in the app and choosing “AI-generated content”. Other topics that currently be modified under the setting encompass politics, fashion, beauty, and movement.

Platform Guidelines

The platform’s guidelines oblige content makers to label “realistic” AI-generated content, and it forbids malicious AI impersonations of well-known individuals or crisis events. Any realistic AI-generated clip that is not labeled can be removed under its community policies.

Additionally, the platform will now apply an “AI-made” watermark to content made using its own AI tools, or identified by an cross-platform project for recognizing content made by AI. This action is intended to stop users from attempting to bypass the labeling process.

AI Literacy Programs

The platform is additionally introducing a $2m educational fund for professionals and organizations to create learning resources about ethical AI use. This project will support non-profit groups specializing in educating computer science.

Content Safety Approach

TikTok has supported its safety measures, following debate over intentions to make redundant numerous safety staff in the United Kingdom. TikTok is expected to reduce 439 jobs in its user protection team in London, with trade unions and digital protection specialists expressing worry that humans are being replaced by machine-led review.

A company official stated that human moderation would still have a role, but artificial intelligence can protect employees by removing the most harmful content before it is viewed by staff. TikTok stated a notable drop in disturbing and violent content handled by content reviewers over the past year due to reliance on its AI tools.

“We think that it’s essential to balance people and machines to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we further consider it’s extremely critical to reduce exposure to dangerous material as swiftly, which is the area in which a extensive automated help is proving valuable process content quickly.”